Compare and Contrast Oranges by Gary Soto and Oranges by Ronald Wallace Free Essay Example, 1000 words

One can notice the alacrity of the fishermen and the progression of day. ‘The sun ripens in the sky. The wind turns thin and citrus, The day precise, fragile. ’(Wallace, 116) Both the poems are about a sojourn- a lover makes for his girlfriend. Soto has described the outer journey of two souls in love. The two poems are different in a way because Soto’s poem is about a first time love; while that of Wallace is mature love, which culminates in sex. Soto’s sojourn is longer than Wallace and it takes place in two segments: first, he goes to his girl friend’s house; then takes her out to buy chocolate; and then they further walk two blocks while she eats chocolate and he peels his orange. He is constantly aware of the passion and desire of love raging in his heart. ‘Someone might have thought I was making a fire with my hands. ’(Soto, 74) The setting of both the poems is different. Though both are written against the backdrop of a very cold season; Wallace’s poem is set around a lake, while that of Soto’s poem revolves around a residential area with a drug store, parking lot, line of planted trees, and roads. Soto narrates his perspective by using a lot of body language of the characters and observation of the poet himself. We will write a custom essay sample on Compare and Contrast Oranges by Gary Soto and Oranges by Ronald Wallace or any topic specifically for you Only $17.96 $11.86/page

Report On Ike International Business School - 3309 Words

Anglia Ruskin University LORD ASHCROFT INTERNATIONAL BUSINESS SCHOOL REPORT ON IKEA IN CHINA Contents 1. Introduction 2 ïÆ'Ëœ History 2 ïÆ'Ëœ Store 3 ïÆ'Ëœ Resources and capabilities of IKEA 3 ïÆ'Ëœ Mission 3 ïÆ'Ëœ Vision 3 ïÆ'Ëœ Product range 4 ïÆ'Ëœ Market segmentation 4 ïÆ'Ëœ Goal of IKEA in China 4 ïÆ'Ëœ Analyzing the Chinese Market 4 2. IKEA’S OPERATION IN CHINA 5 ïÆ'Ëœ Challenges faced by IKEA in China 5 ïÆ'Ëœ Marketing strategy of IKEA in China 6 3. EXTERNAL ANALYSIS 7 4. INTERNAL ANALYSIS 8 ïÆ'Ëœ Value chain analysis- 8 ïÆ'Ëœ Capability analysis- 8 ïÆ'Ëœ SWOT Analysis 8 †¢ Strengths 9 †¢ Weakness 9 †¢ Opportunities 10 †¢ Threats 10 ïÆ'Ëœ PESTLE Analysis 10 ïÆ'Ëœ Porter Five Forces 12 5. Discussions/Conclusion 13 6. Reference 13 1. Introduction ïÆ'Ëœ History IKEA is a multinational group of companies, popular for its design and marketing of ready to assemble furniture, appliances and home accessories. It was established by Ingvar Kamprad in 1943 in Sweden. IKEA has derived its name from the initials of Ingvar Kamrad, Elmtaryd (farm where he was raised up) and Agunnaryd (his birthplace in South Sweden). Since January 2008, it is world’s biggest furniture retailer. IKEA owns and operates 325 stores in different regions of the world and is well-known for its architectural eco-friendly designs, diversity in appliances and furniture (Inter IKEA System BV, 2009). It has become one of the world’s largest home furnishing retailers (Jonson, 2008) has been ranked 44th in 2002 among top brands beating big brandShow MoreRelatedThe Impact Of Brand Image On Consumer Purchasing Decisions3224 Words   |  13 Pagesthe key factor for customer loyalty. If the customer is loyal then it is the company that will benefit from him as he will bu ild a strong relation for others too. (Bergquist, 2013). The key factor of earning brand loyalty is customer satisfaction. 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Bon-a-Matic Free Essays

Also, the firms that buy adhesive are often small firms and there appears to be no correlation with firm size and the amount of adhesive to buy, so devising a marketing plan with production numbers and targeting specific customers will be difficult. Although the systems division had designed both Bond-A-Matins, they doubted they had the capacity to quickly manufacture large quantities. Further, the systems division was worried that it would be overwhelmed with calls for help for the new dispenser. We will write a custom essay sample on Bon-a-Matic or any similar topic only for you Order Now If the company launched Bond-A-Mantic and could not then adequately service or provide the product, the company’s brand would be tarnished. 72% of purchasers from distributors and manufacturers said that technical service was important in their choice of instant adhesive supplier. Also, the current sales force may not be as interested In learning about and selling the Bond-A-Mantic as It does not traditionally sell equipment. But the bottom line is that a sales call for the sole purpose of selling the Bond-A-Mantic Is not cost effective so only existing customers can be targeted through the sales force. Further, they may not have the time during the call to push the Bond-A-Metal or more importantly, it may get substituted. Should the product fall, the similarity of the name between Suborned and Bond-A-Metal may ruin the existing brand recognition. Also, Fox’s advertising target Is an Industry group that currently uses less than 273501b of adhesive with total growth potential about 15. 2-18% In user establishments. And only 3% of users purchased directly from manufacturers and 2% of users purchased from distributors. So distributors would have to be convinced to stock Bond-A-Metal. Given the small size of the target market and revenue potential, the risks of launching the Bond-A-Metal far outweigh the potential benefits. Bon-a-Mantic By sandalwood Also, the current sales force may not be as interested in learning about and selling the Bond-A-Mantic as it does not traditionally sell equipment. But the bottom line is that a sales call for the sole purpose of selling the Bond-A-Mantic is not cost hey may not have the time during the call to push the Bond-A-Mantic or more importantly, it may get substituted. Should the product fail, the similarity of the name between Suborned and Bond-A-Mantic may ruin the existing brand Also, Fox’s advertising target is an industry group that currently uses less than 27,Bibb of adhesive with total growth potential about 15. 2-18% in user convinced to stock Bond-A-Mantic. Given the small size of the target market and revenue potential, the risks of launching the Bond-A-Mantic far outweigh the potential How to cite Bon-a-Matic, Papers