Last Product Purchased Essay

Think for a moment about the last product you purchased. What was the product? What is the brand name of the product? How would you describe the customer for this product? What is the product’s closest brand competitor? Explain why you chose this brand rather than the competitor’s brand. How did the marketing for the product influence your purchase? The last product I purchased was my new car. It is a 2012 Chevrolet Malibu. The customer for this product would be a young adult to middle aged adult. The customer for this car wants a car that is smaller in size but one that also has plenty of room for at least 4 people. The closest brand to this car would be, in my opinion, the Pontiac G8. When I purchased my Malibu I went to test drive the G8. It was a 2011 and had only a few miles on it. It was traded in for a different car because the car was too small for the current owner. I loved the G8 and it was everything I wanted. It was only a couple thousand dollars less than the Malibu and the Malibu was brand new with only 20 miles on it. My husband is the one who really liked the Malibu and talked me into test driving it. Needless to say that is the car I choose. I chose this particular car because with the FREE extended warranty and the rebates on this car it turned out to be a cheaper car than the G8 but also a better car. Honestly the marketing on this car did not influence my opinion at all. I never thought about this specific car until at the dealership that day. When I purchased this car Chevrolet has awesome rebates and interest on their new vehicles. After my purchase I stared seeing, or paying attention, to the commercials on this car and I am positive I made the right decision. If I would have paid attention to the commercials on this car it would have been the car I chose anyway.

College Athletes Should not get Paid Essay

College athletes who already receive scholarship money should not be paid by the university to play sports. It would be unfair to other students if the university paid athletes to play college sports, although many may disagree. Scholarships granted to student athletes cover tuition, fees, room, board and textbooks, according to the National Collegiate Athletic Association website. Some athletes receive scholarships that cover only a portion of these expenses, but many still receive exceedingly more aid than the average student. The average value of a full, in-state public school scholarship is $15,000 a year, according to the website. The scholarships awarded to outstanding student athletes are valuable in countless ways. Without them, many would not be able to pursue their academic or athletic goals. The individuals who receive these scholarships are exceptionally talented and work very hard to earn the money awarded to them. Despite this, the fact still remains many student athletes have everything provided for them in college, giving them a distinct advantage over their peers. The experience of playing on a college team itself is valuable, working much like an unpaid internship for other students. For non-athlete students, however, the experiences of unpaid internships do not come along with a full-ride scholarship. In a way, college athletes are already getting paid. Universities should never have to shell out even more finances just to satisfy their athletes. Many athletes argue that because they do not have time to get a job, they should be paid by the university and have extra money to go out with friends or afford new clothes. However, many college students are broke and deal with these inconveniences on a daily basis. Not being able to afford things is a way of life in college. Furthermore, the jobs most students do find pay minimum wage and cannot sustain constant trips to the mall. The average college student eats frozen dinners and Ramen noodles for breakfast, lunch and dinner, not expensive restaurant food. The wages average students earn from their low-income jobs mostly go towards rent, tuition and  groceries—expenses many college athletes on full-ride scholarships never have to worry about. Additionally, if universities paid college athletes, it would make the disparity between large and small university athletic teams even greater. Larger schools with more revenue such like University of Texas would essentially be able to buy out the best players for their teams, putting smaller universities at a greater disadvantage. College sports and the athletes who participate in them should not be centered on money. Athletes should focus on their passion for whatever sport they play, and be grateful they can receive the aid they do. If universities started paying college athletes, it would be grossly unfair to the peers who work hard just to make ends meet. Student athletes who are already awarded scholarship money to attend college should not be paid any additional amount on the side.

A Synopsis of Sir Arthur Conan Doyle’s The Hound of the Baskervilles (HOB

A Synopsis of Sir Arthur Conan Doyle’s The Hound of the Baskervilles (HOB In Sir Arthur Conan Doyle’s The Hound of the Baskervilles (HOB), Sherlock Holmes and Dr. Watson are immersed in a setting that appears to transcend the known limits of the physical world. A demoniacal hound roaming the moors of Devonshire is rumored to have been responsible for the death of the affluent Sir Charles Baskerville. Dr. Mortimer, a family friend, is left no choice but to recruit the renowned detective and his partner to investigate the case. The narrative, recounted through Dr. Watson’s perspective, soon abandons the familiarity of Baker Street in exchange for the ghastliness of Baskerville Hall and its vicinity. Upon Watson’s arrival, Dartmoor proves to be every bit as ominous as it was hyped up to be. Sir Arthur Conan Doyle uses the valuable tool of location throughout to leave open the possibility that there are crimes beyond the scope of rational analysis. The setting first asserts itself when, in the midst of presenting the details of the case to Holmes, Dr. Mortimer reads aloud the myth of the Baskerville curse. One could have easily mistaken the piece for an excerpt from a Gothic novel, for it is ridden with the genre’s elements. The reader learns Hugo Baskerville of Baskerville Manor ruthlessly abducted the daughter of a yeoman. After she attempted to escape from the chamber upstairs one night, Baskerville and others chased her onto the moor. Eventually, she and Hugo were both found dead. Beside the body of the latter was, to the astonishment of the other men, â€Å"a great, black beast, shaped like a hound, yet larger than any hound that ever mortal eye has rested upon† (Doyle 9). The linkage between the plot and setting of the myth is important. As mentioned, they are both rooted in Gothic tradition and thus play off each other. The somber estate and the damsel in distress are both common elements of Gothic fiction. The degree to which Baskerville is alleged to have been infatuated with her is also indicative of the genre. Furthermore, the hound that lurks at night and the dark moor it inhabits are intentionally portrayed as demonic and supernatural, inviting the possibility that the â€Å"Father of Evil† may very well be Sir Charles’ assailant. Holmes—the embodiment of the Enlightenment—is, notably, more skeptical than the others, but even he does not completely rule out the chance that â€Å"forces outside the ordinary laws of Nature† may be at work (19). Additionally, the gloomy, Gothic setting established in the exposition matches the description Watson later gives of Dartmoor when he and Sir Charles actually arrive there. Suddenly, it seems less likely that the mystery is capable of being solved in the physical world through deductive reasoning. The great Grimpen Mire, capable of sinking one in its depths, evolves into a grisly metaphor for the mystery itself. Not coincidentally, it is navigable only by the naturalist Mr. Stapleton—the perpetrator of the crime—and eventually found to be the location of the hound’s fortress. Watson, after observing the mire’s capabilities, says, â€Å"Life has become like that great Grimpen Mire, with little green patches everywhere into which one may sink and with no guide to point the track† (54). This comparison expresses the imminent danger and apparent hopelessness of their predicament, which contributes to the suspense of the Gothic atmosphere. It also portrays Watson as an ill-equipped assistant in the absence of Holmes’ analytical mind. One could imagine that Doyle added in this additional component specifically to evoke despair. How will Watson alone—a mere mortal—be able to solve a murder as complex as this one? The presumption that the case is ultimately out of Holmes’ and Watson’s control again seems feasible toward the end of the story, when a blinding fog threatens the plan the former had concocted to lure the hound out onto the moor. Using Sir Henry—the heir to Baskerville Hall—as bait, Holmes, Watson, and Lestrade wait anxiously behind a series of rocks for the hound to appear. When the fog begins to engulf the moor, Holmes observes, â€Å"If he isn’t out in a quarter of an hour the path will be covered. In half an hour we won’t be able to see our hands in front of us† (111). Fog has traditionally been interpreted as a metaphor for confusion. If it had prevented the hound from being caught, the beast’s nature and other pertinent information would also remain clouded. But perhaps just as importantly, Sir Henry would almost certainly meet his doom if no one could get a clear shot on the hound. This adds yet another Gothic twist to t he climax, and the case—for one last time—seems as if it may be out of Holmes’ grasp. HOB deviates from the typical Sherlock Holmes mystery. Setting is imperative in creating the illusion of a world that would render even the elite detective powerless. As later affirmed, however, a supernatural world is merely a world not yet understood. Though complex, the physical world—at its core—is an orderly, comprehensible place if analyzed rationally. The eventual unmasking of Stapleton and demystification of the hound are testaments to this. But before that happens, the reader is, albeit temporarily, fooled into thinking HOB is a full-fledged Gothic novel. For the sake of creating a believable work, Sir Arthur Conan Doyle abandons this, just as Holmes and Watson return to a natural explanation for phenomena after shortly contemplating a supernatural one.

Contemporary discourse in design Essay Example | Topics and Well Written Essays - 3000 words

Contemporary discourse in design - Essay Example This ranged from making their homes more comfortable such as the case of the homeless of New York to making their homes more secure such as the case of Antonelli’s Grace Under Pressure. But the profundity of the meaning of home is best illustrated by the experience of the city dwellers of New York who managed to create a home out of a cart when they opted to live in the streets than in an institution. There, the city dwellers in New York showed that home is not just a physical structure or a dwelling but rather a place of comfort where one can be â€Å"at home†. There, the cart dwellers of New York illustrated that comfort does not only mean physical implements nor devices nor machines, but rather a place where one can be at ease with his surroundings. They opted to call a cart home where they can barely fit to live rather than stay than in an institution with all the amenities and provisions but does not treat them as human beings. The cart dwellers of New York came fi rst in the discussion of the expression of home, its design and its importance because they demonstrated the basic concept of what constitute a home; that home can be still home even if it cannot house or even if it is not a house. This is very important to stress because we always equate house with a home and the cart dwellers of New York demonstrated that it is not the case; that they are not synonymous with each other. You can â€Å"house† a person or a group of person such as what the city government of New York did to the homeless people of New York but you cannot just automatically make them feel at home and so they left. A house or structure has to have several components before it can be considered a home and a mere structure does not suffice to make it a home. Had we inferred home to be synonymous with structure or house, it would be incomprehensible why the homeless of New York City left the institution. The structure was imposing that could withstand any cruelty of nature. It is also secure from the onslaught of the outside world because it is guarded. Above all, the facility is free and its residents are assured of a steady supply of food and provision. Despite of all of this, the homeless of New York still left the facility. This is quite incomprehensible because it is not the nature of man to gallivant. His body is frail and meant for domesticated and sheltered stay that could become easily vulnerable to the elements. Unlike the beast whose body allows it to hunt when it roams around, man’s body will succumb to the elements when it is not sheltered. Yet, the homeless of New York preferred the uncertainty of the street rather than stay in the government run facilities. Close examination of the facility revealed why the residents left. True, it provides food and shelter but the condition and treatment of its residents made it far from being a home. â€Å"City-run shelters-though they provide food and respite from the elements-are dan gerous and unfriendly places that impose a dehumanizing, even prisonlike, regimentation on residents. Guards routinely treat clients as inmates, allegedly denying them food for the violation of rules. Some shelter residents are abused from place to place for food, showers, and sleep. Charges of violence by shelter security guards and clients are common2† This report only revealed that people will not endure shabby treatment just to have a

History of Design1 Essay Example | Topics and Well Written Essays - 500 words

History of Design1 - Essay Example The two men wanted this group of people to show the unity between artists that did more than just make art, but make things that were of use to others. Adolf Loos was an Austrian and Czechoslovak architect, also active during the same time period as Moser and Hoffman. Loos became famous for his catchphrase "ornament and crime," which he meant to mean that he disowned the style of Vienna Secession. He felt that for a culture to progress creatively, it needed to rid itself of ornamentation on everyday items, stating that it was a crime when architects and designers continued the use of ornaments in their works. Loos ideas were at odds with the Wiener Werkstà ¤tte, who existence was to encourage the Vienna Succession and use of ornament within the architectural works. Loos was set against combining art with everyday objects due to the fact that he felt the two did not belong together. Art should be art, function and consumer goods should be what they

Compare reading Essay Example | Topics and Well Written Essays - 1750 words

Compare reading - Essay Example Electronic music is music produced by means of electronic musical instruments. Examples of instruments that produce electromechanical sounds are the telharmonium, or also known as dynamophone, Hammond organ, and electric guitar. Devices like the sound synthesizer and Theremin can be used to produce electronic sound (Holmes, 2002). The capacity to record sounds is usually associated with electronic music production, but not totally needed for it. The very first documented recording equipment was invented by Edouard-Leon Scott de Martinville in 1857, the phonautograph (Manning, 2013). A number of instruments were invented that used electromechanical designs and they encouraged the eventual appearance of electronic instruments. But the technological development that has made the biggest impact on music within the first half of the 20th century is the invention of the Telharmonium. The Telharmonium was invented by Thaddeus Cahill in the early 20th century. The microtonal scales were one of the most important developments in early 20th-century music made possible by the presence of telharmonium (Barela, 1997). As stated by Ferruccio Busoni, â€Å"Only a long and careful series of experiments, and a continued training of the ear, can render this unfamiliar material [microtonal scales] approachable and plastic for the coming generation and for Art† (Barela, 1997, p. 31). Telharmonium: The Musical Invention that Electrified the World The vitality of invention which emerged before the advent of the 20th century was simultaneous with a cultural interest in the new technological advancements that was unmatched. Inventors like Edison and Bell became legends who led a philosophy of industrial growth based on the capacity of controlled electricity. Among this group of inventor capitalists was Thaddeus Cahill, creator and designer of the original musical synthesizer, and originator of the electric typewriter (Dunn, n.d.). Although several attempts to create electronic musical equipment were initiated in early 20th century by William Duddell and Elisha Gray, they were somewhat uncertain or merely the consequences of other studies on electrical technology (Holmes, 2008). The invention of Cahill, the Telharmonium, is still the greatest and most determined effort to build an electronic musical instrument ever imagined. Under overwhelming technical challenges, Cahill was able to build the first model of Telharmonium in 1900. This electro-mechanical equipment made up of 145 alternators able to generate five octaves of changeable melodic content similar to orchestral quality. Its main function was composed of what is now called additive synthesis—a sound synthesis method that produces timbre. Because Cahill’s instrument was created prior to the availability of electronic amplification he had to make alternators that generated at least 10,000 watts (Dunn, n.d., pp. 2-4). Even though Cahill’s original purpose was merely to build a gen uinely advanced electronic instrument that has the ability to perform classical musical selections, he immediately aimed at its industrial use with the intention of providing music to private settings (e.g. homes) as a way of funding its construction. He built the New York Electric Music Company with this purpose in mind and embarked on

Market Plan Group Project Assignment Example | Topics and Well Written Essays - 750 words

Market Plan Group Project - Assignment Example The process of how it cools, and how it warms the food should be well explained (Baaghil, 2010). There should be the product itself. The product description should have its functionality, its purpose and its activities. This is a combo product with two main functions. It is a freezer, as well as an oven. One important feature that makes this combination worth having by the consumer is its ability to warm food at a specific set time. Branding should also consider the perception of the product. This is the overall look and feel from the target audience’s view. Consumers will always consider culture’s trends and tastes when it comes to perceptions of new products. This autocookerator, has the advantage since similar products like it are already in the market. It belongs to the new trend of innovation in home automation; specifically, kitchen automation. This also forms part of the brand identity. It belongs to the automation category of home automation appliances (Baaghil, 2010). Brand position and culture: this product will be placed first after work. After work, most people would think of going back home cooking dinner. Even when in fun clubs or short breaks, people will always think of what to have for dinner. It therefore, seeks to be first after work. This information is very important for advertising; when advertising, the most appropriate time to influence consumers’ thoughts is after work. In the consumer market most manufacturers are building ‘smart’ home appliances. This is done based on market research results with the hope that these appliances will enable interaction with the owners, connection to smartphones, interaction with a repairman, interaction with each other, and even negotiation with the power company over rates. The manufacturers are focused on a more an efficient way of dealing with home appliances. This already development