Integrated Communication Marketing Assignment Example | Topics and Well Written Essays - 250 words - 2

Integrated Communication Marketing - Assignment Example Promoting the mink-coats using social media will enable Glamora coats to get instant response on how the consumers view their products. Social media will enable Glamora to post photos of their mink-coats and videos of the same to the social sites and enable people to comment. It may as well enable Glamora to make changes on their coats before they launch should they receive negative comments on their coats (Bishop, 2014). The traditional media is as well very important in reaching the target audience that does not embrace social media. Traditional media is good in creating a wave around a product. When properly exploited, traditional media should be used to create the wave that would lead to increased demand on the mink-coats. Dresses always do better when endorsed by a celebrity and through traditional media this can be excellently achieved. However, traditional media may only reach audience who have time to sit in front of a media outlet e.g. a TV or radio, those that may not will require to be reached through another media communication means (Sherman, 2001). Web media as well plays a critical role in reaching the techno savvy audience. Web based media outlets work more or less like social media outlets but with better description to the product (Gherasim,