Problems and Opportunities Facing Les Gourmands Specialty Chocolates Essay

Problems and Opportunities Facing Les Gourmands Specialty Chocolates - Essay Example One major reason for the reduced holiday and special occasion sales potential for top end chocolates is the major growth of internet and catalog sales. It is much more convenient for many buyers, particularly the wealthy who prefer to avoid shopping your firm might want to consider issuing a holiday catalog or similar sales promotional device, but it is good to proceed with â€Å"all deliberate speed,† as the saying goes; do not rush into too many new approaches at once. In developing an internet sales approach, you will need a catchy and distinctive slogan for your chocolates, as well as perhaps some distinctive products to sell. Given the new focus on the health value of chocolates as a source of anti-oxidants comparable to red wine, you might consider a slogan such as LES GOURMANDS CHOCOLATES – AS GREAT FOR YOUR HEALTH AS FOR YOUR PALATE. Perhaps that is a bit wordy, but It gives you an idea. Be careful, of course, not to infringe on any copyrighted slogans of any other chocolate companies. You may want to retain an advertising firm to assist with the entire new marketing approach you will want to additional suggestions which I will make below. Chocolate makers who developed their skills during the era when the product was primarily directed to those with children, or those wanting traditional gifts, may be ill-suited to the new approaches required for real growth today. at their first opportunity. You alone should, therefore, do the final interviewing, but using some questions provided by the personnel recruiters dealing with loyalty. You may also want to institute a personnel testing system to provide additional information on job candidates.